Speed to Lead: How Response Time Affects Your Conversion Rate

If you’re running ads or getting enquiries through your website, there’s one metric that matters more than almost anything else: how fast you respond.

The 5-Minute Rule

Research from Lead Response Management found that contacting a lead within 5 minutes of their enquiry makes you 21 times more likely to qualify that lead compared to waiting just 30 minutes.

Yet most businesses take hours — or even days — to respond.

Why Speed Matters

When someone fills out a form or sends an enquiry, they’re at their peak interest. They have a problem, and they want it solved now. If you don’t respond quickly:

1. They move on to a competitor who does
2. Their urgency fades
3. They forget they even reached out

The AI Solution

An AI-powered Speed to Lead system changes the game entirely. Here’s how it works:

1. A new lead comes in from your website, Facebook ad, or Google ad
2. Within seconds, the AI sends a personalised text message or email
3. The AI engages in conversation — asking qualifying questions, answering FAQs, and gauging interest
4. Hot leads are flagged and you get an instant notification to call them
5. All data is logged in your CRM automatically

The entire process happens without you lifting a finger — and the lead feels like they’re getting VIP treatment.

Real Results for Irish Businesses

One of our clients, a Dublin-based dental clinic, implemented our Speed to Lead system and saw:

• 40% increase in lead-to-appointment conversion rate
• Average response time dropped from 4 hours to under 30 seconds
• 8 additional appointments booked per month

Getting Started

If you’re spending money on ads but not following up fast enough, you’re burning cash. A Speed to Lead system is one of the highest-ROI investments you can make.

Book a free discovery call to learn how we can set one up for your business.